( 05 ) ABOUT

Dom Penton.

Founder, Parkfields Investment. Equities analyst and stockbroker turned B2B strategist, marketeer and investor.

NAME
D. PENTON
ROLE
FOUNDER
BASE
LONDON
EST.
2017

( 05.1 ) PROFILE

D. PENTON

I spent the bulk of my career in Asia studying companies, industries and cycles — a tour of boom and bust, hyper-growth, wealth creation, consumption and technology. At leading investment banks I ran sales teams adding value to hedge funds, quant funds, institutional investors and sovereign wealth funds.

Along the way I developed a passion for data-focused decision making and for using technology to drive productivity. In 2017 I founded Parkfields Investment: I advise B2B companies on marketing strategy, positioning, product and M&A, and run an active portfolio of public and private investments.

Today AI does much of the heavy lifting — research, analysis, modelling, visualisation. It is fast and often brilliant, but it is not accountable. That part is my job.

( 05.2 ) THREE KEY THINGS

01
Integrity
02
Curiosity
03
Enthusiasm

Bring a problem.
Leave with an answer someone owns.