( 03 ) THE LAB — MK-PF / REV A
Human ×
Machine
Where a human and a machine work the problem together. AI drafts the infographics, models, visualisations, decks and websites. Every output is checked, and the human signs it off.
( 01 ) Method — every output runs the same loop
- STEP 01 · HUMANFrame the question
- STEP 02 · MACHINEDraft at speed
- STEP 03 · HUMANChallenge every word and number
- STEP 04 · HUMANSign it off
( 02 ) Experiments
EXP.01 — THIS WEBSITE · BUILD 2.5 HRS
Voice brief to full production in 2.5 hours.
The brief was spoken, not typed — dictated with Wispr Flow. Claude, connected to WordPress through its MCP connector, audited the old site, stripped the stack, designed the new look and built the pages. Every decision — positioning, palette, portfolio, wording — was made by the human. Start to finish, the site went from a dead Elementor template to full production in two and a half hours.
BUILD LOG — 23 OCT 2026
- 10:00Brief dictated with Wispr Flow: rebuild parkfieldsinvestment.com. Connected Claude to WordPress.com.
- 10:13Content exported, staging site created.
- 10:15Audit: 11 plugins, old classic theme. Six plugins switched off, Twenty Twenty-Five installed.
- 10:23Positioning set: B2B first. Experience × AI, accountable answers.
- 10:50Design mockup: Home and Lab, engineering-drawing style.
- 10:58Human call: switch to a blue/grey palette from the logo.
- 11:13Home page built on staging.
- 11:20Lab page built — this page.
- 11:40Advisory, Portfolio, About, Contact and Three Key Things rebuilt.
- 11:41Human review: copy, portfolio and positioning checked.
- 12:20Launched on staging: seven unused plugins removed. Logo refreshed, B2B marketing strategy metadata set.
- 12:30Full production — parkfieldsinvestment.com live.
EXP.02 — ANIMATED FIGURE · BUILD ≈ 10 MIN
Your big problem.
Spend that moves faster than the plan. The line never settles, and every peak breaks the budget. Can an animated figure make a client feel the problem before anyone opens a spreadsheet?
EXP.03 — ANIMATED FIGURE · REAL DATA · BUILD ≈ 7 MIN
Escape velocity?
SpaceX orbital launches per year. 26 in 2020, 165 in 2025: one launch every 2.2 days. But 2026 is tracking nearer 150. Is the curve still compounding, or is this where it flattens?
EXP.04 — ANIMATED MAP · REAL DATA · BUILD ≈ 15 MIN
Two coasts, 165 launches.
Every SpaceX orbital launch in 2025 left from one of two places. Florida fired every 3.6 days, Vandenberg every 5.7. Watch a year in 36 seconds. With 2026 running slower, is the constraint now the rocket, or the pad?
EXP.05 — INTERACTIVE SCALE · APPROXIMATE FIGURES · BUILD ≈ 15 MIN
20 watts to a gigawatt.
Drag the slider to zoom out from one human brain to a frontier AI campus. Every square is drawn to scale by area, so by the end the brain is smaller than a pixel. The machine scales on power. Judgement does not.
Runs on about 20 watts, roughly a dim light bulb. It reads the room, weighs the risk and owns the answer.
EXP.06 — SHAPE-SHIFTING CHART · ILLUSTRATIVE DATA · BUILD ≈ 5 MIN
Twenty markets. Three shapes.
One dataset, three views: ranked, mapped, correlated. Follow a single point as the chart changes form, or click any point to follow it. The numbers are random placeholders; the technique is the experiment.
EXP.07 — WEBGL · ONE MILLION POINTS, LIVE · BUILD ≈ 5 MIN
A million in. Four answers out.
Raw data rains in. The machine digests it. What comes out is small enough to act on: analysed, refactored, errors observed, summarised. Every one of the million points is drawn live on your graphics chip.
EXP.08 — ANIMATED EXPLAINER · VOICEOVER + SUBTITLES · BUILD ≈ 13 MIN
Tune an engine in thirty seconds.
One line of brief in; a finished explainer out. Script, motion graphics, voiceover, subtitles and sound bed: baseline, air, fuel, spark, map, verify.
EXP.09 — EXPLODED ISOMETRIC · INTERACTIVE · ILLUSTRATIVE SPEC · BUILD ≈ 45 MIN
Take a humanoid apart.
Hover to strip a general-purpose humanoid into its eleven assemblies, or use the list to step through them. Every number in the readout comes from one model: 1.73 m, 62.7 kg, 41 actuated axes, a 2.3 kWh pack.

( 03 ) Figures
( 04 ) The unit — bill of materials
- A
- Decades of market experience · 1 unit
- B
- Large language model · runs on megawatts
- C
- Human brain · runs on ~20 W
- D
- Accountability · non-transferable